Betterment Review 2016: We’re [Still] All Investors Now

Betterment is investing for the masses. If online brokers like ETrade were a revolution for the do-it-yourself investor, then Betterment is part two of that revolution. Their goal, get even more people to invest their money (vs parking it in savings accounts) by providing an ultra-simple, passive investing-focused, discount brokerage, wrapped in a Mint dot com like interface.Update: This comprehensive review now includes the latest on the revolutionary personal investing service, Betterment.

Here are the details.

Fees – Back in the day, Betterment used to charge 0.3% to 0.9%, depending on your account balance. Now they are charging from 0.15% to 0.35% (this is on top of investment expenses). They categorize their fees based on the type of user you are: “Builder,” “Better,” and “Best.” Here’s the visual:

At a flat 0.15%, Betterment is competing more directly with the likes of Vanguard funds. This new pricing essentially cuts the old model in half, and then some. Kudos to Betterment for making their service more affordable.

A couple of other things to point out: for the first 90 days under Betterment you can get the account for free; also, existing customers can stay put in their old pricing plan if they want to.

Betterment Fees

IRAs – Existing customers have known about this for a few months. But now as a new customer to Betterment, you can come on-board starting with an IRA (both Traditional and Roth). This means you can also rollover your 401K or existing IRA to a Betterment IRA.

In my book, adding the ability to invest with an IRA through Betterment is huge. As you guys know, I don’t see much use for taxable investing. So this is a welcome change for me.

You might remember that two of the negatives that I mentioned previously were pricing and no IRAs. With these new changes they’ve dramatically improved their service, making it worthy of a second look if you’re looking for a place to start investing or rollover an account.

  • Note that Betterment now offering SIX FREE MONTHS to new accounts opened with at least $100,000.*

*Accounts must remain withdrawal free for 90 days.

More Betterment Review Information

Betterment is investing for the masses. If online brokers like E*Trade were a revolution for the do-it-yourself investor, then Betterment is part two of that revolution.  Their goal: get even more people to invest their money (vs parking it in savings accounts) by providing an ultra-simple, passive investing-focused, discount brokerage, wrapped in a interface.

Betterment is offering six free months to new users who open up an account with at least $100,000 and keep their accounts withdrawal free for 90 days*.  They claim to have built an online broker site just as easy to use (and as liquid) as your online savings account.

Betterment is a real game-changer. Time will only tell if they can get investors to come on-board (they already have 4,000 apparently), but the concept is a revolutionary one for sure.

About Betterment

Betterment is a broker from a legal perspective just like any other online broker. They are an SEC Registered Investment Advisor, and their broker company, Betterment Securities, is a broker-dealer regulated by FINRA and the SEC.

The money that you have invested with Betterment is protected by SIPC (up to $500K). Like other investment brokers, SIPC doesn’t mean you can’t lose your money if the market tanks. It simply means you can’t lose it to fraud or failure by Betterment (i.e. SIPC isn’t the same as FDIC).

Betterment opened it’s virtual doors in May of 2010. It was founded back in 2007 by Jon Stein, former bank industry consultant turned Chartered Financial Analyst and Columbia Business School graduate. Jon has a “young entrepreneur” beard like yours truly. I like that.

How to Invest with Betterment

This is where Betterment is very different from a traditional brokerage. After you open a Betterment account and connect a bank account, you choose your investing goal and timeline. Then you choose your asset allocation.

Betterment AllocationAt that point, Betterment basically takes over and handles the rest. You are free to move on and let Betterment do their work. They invest your money in a mix of stock Exchange Traded Funds (ETFs) and/or treasury bond ETFs. If you set up an automatic investing transfer (highly recommended) then Betterment will pull the money each month and invest it using the original asset allocation.

They also periodically re-balance your investments so that you maintain the proper asset allocation.

The complete list of Betterment funds:

VTI: Vanguard Total Stock Market
IVE: iShares S&P 500 Value Index
VEA: Vanguard Europe Pacific (EAFE)
VWO: Vanguard Emerging Markets
IWS: iShares Russell Midcap Value Index
IWN: iShares Russell 2000 Value Index

TIP: iShares Barclays TIPS Bond Fund
SHY: iShares Barclays 1-3 Year Treasury Bond Fund

To manage all of this for you they charge a fee of 0.15% to 0.35%, depending on your account balance. There are no others fees that Betterment charges, and there are also no minimum balance or investing requirements.

Note that if you want a level of service that your minimum balance does not afford, you can pay a monthly fee in lieu of the % fee.

My Thoughts on Betterment’s Offer

  • Betterment is not a savings account – It is an investing account. There is a difference. With Betterment you are investing in the stock market, and your money is at risk. To suggest that this should replace your online savings account with a broker account is to ignore the fundamental purpose of a savings account: security.

Savings accounts provide FDIC insurance, and their return is not reliant on market fluctuations. Savings accounts have a return which can never be negative. You will never lose your money with a savings account at Capital One 360. Betterment has chosen to market their account as an alternative to a savings account. I wish they would choose not to market themselves this way. But they have indicated that they are specifically targeting the online savings account crowd.

Let’s hope this means that they are targeting people with excess cash in their online savings account (i.e. people who can afford a little risk), but who have yet to embrace the stock market. If that’s the case, then I think they should just come out and say that.

  • Betterment is too simple according to some – Active, sophisticated traders will say that it dumbs down investing and does nothing to educate investors. I don’t have an issue with their simplicity, nor do I think that their website is lacking in financial education.

They lay out their philosophy very clearly on the site. They also provide details about each of the ETFs that they use to build your portfolio. I’m a firm believer that you can’t consistently beat the stock market. I certainly don’t give a rip about active trading. It’s like gambling to me.

Simple, passive investing is my friend, and not enough people use it to help grow their investments. Too many people are trying to day trade, or worse, not investing at all. Betterment helps to bring more people on-board to the passive investing style that I’ve come to understand and respect.

Betterment now offers retirement investing through traditional and Roth IRAs, as well as the option to do a 401K or IRA Rollover. They also offer international funds.

  • Betterment used to be considered pricey – At their old price point, it was easy to beat Betterment by going to a low cost ETF provider like Vanguard. But now that the fee structure has been lowered, they are very competitive. I personally go to Vanguard and invest in their target-date funds (which also re-balance – but which force you into one of a few five year increment plans) and I pay less than I would pay with Betterment.

What Betterment is counting on though is that the Vanguard account and choice of funds are too complex for some investors. Which it is, I guess. The statistics show that not enough people are investing in their future.

I see that as evidence that the investing services industry has not provided an effective solution for all potential investors. I’ll be the first to tell you to avoid fees in investing, but I’d rather see someone investing, then not because someone hasn’t provided a simple enough solution to investing (even if it costs a bit more).

What’s to Love About Betterment

Betterment Box 300x250

  • They are built for the 21st century – slick interface with little complexity in their setup.
  • They limit their fund choices to arguably the best choices for the passive investor: broad index-based ETFs.
  • They highly encourage automated investing, the best way to ensure you keep investing.
  • They offer retirement investing through IRAs.
  • They promote the idea of passive, long-term investing.
  • They are transparent about their fees, and they keep fees simple.
  • They are highly liquid. You can move your money in and out of the brokerage without fees.

Who Should Use Betterment

If you aren’t investing at all, consider Betterment. If you don’t have an IRA, consider Betterment. If you’re looking for a place to Rollover your 401K or existing IRA, consider Betterment. If you’re already doing passive investing with ETFs, compare your expenses with the fees Betterment has. Give them a try today and take advantage of the free 90 day offer.


Investing Fee %: 0.35




    • - easy to use
    • - inexpensive funds
    • - retirement investing


    • - marketing focus
    • - fees vs DIY investing
    Last Edited: April 15, 2016 @ 11:07 am The content of is for general information purposes only and does not constitute professional advice. Visitors to should not act upon the content or information without first seeking appropriate professional advice. In accordance with the latest FTC guidelines, we declare that we have a financial relationship with every company mentioned on this site.
    About Philip Taylor

    Philip Taylor, aka "PT", is a CPA, financial writer, FinCon CEO, and husband and father of three. He created PT Money back in 2007 to share his thoughts on money and to meet others passionate about managing their finances. All the content on this blog is original, and created or edited by PT. Read more about Philip Taylor, and be sure to connect with him on Twitter, Facebook, or view the Philip Taylor+ Google profile.


    1. 2coppercoins says:

      I think that Betterment is great for someone who doesn’t have an idea of the specific investments they want to put their money toward. I love that they focus on Index ETF’s but I prefer to have a little bit more control over my specific investments. This is a great review, and for people who aren’t investing at all Betterment is a great place to start. Thanks for the post.

    2. chrishboyd says:

      I was in the “savings in a mattress” account category.  We are good savers and max out the tax-preferential accounts. Have the nest egg covered (6 months). But after a kick in the pants from Mr.Money Mustache I decided I needed to move to actual investing and get the rest of the money working. Went to Betterment for the ease of use. Feet wet now trying find some advice for passive, don’t know a whole lot “investor” — What is advantage over date specific Vanguard fund? I do have several betterment “pots” (vacation, car fund, and such) and those were really easy to put together and auto fund.

    3. what don’t you like about betterment?

    4. You don’t lose money in a traditional savings account? 
      One reason I invest with Betterment is because I am one of those people that just can’t get it or figure out investing.  I am above average in some areas but finance is not one of them.
      That said, I have figured out that if you put your money in a savings account that pays less than the rate of inflation, you lose money from day one.  Unfortunately, all the savings accounts I qualify for do not pay more than the rate of inflation.  Maybe someone can explain to me how losing money in that fashion is OK?
      I am guessing there is something I am missing because, apparently,  most people don’t see it that way?