ING Direct Name Changed to Capital One 360

ING Direct Capital One 360ING Direct is changing their name to Capital One 360. Capital One purchased ING Direct (not ING) last year and not much has changed from my perspective. Thankfully, other than the name and branding, not much is technically changing with this update.

But still, this is weird. I have a tremendous amount of brand loyalty for ING Direct, their name, colors, slogan, etc. I’ve loved them since I first learned about them and starting using them to save more money. The same can’t be said for Capital One. Many customers have expressed their disappointment with the change, and someone has even started a change.org petition to save the orange ball. Apparently, the name change was necessary:

Here’s the official blurb you may have received if you’re a current customer:

“Our name is changing to Capital One 360 and our colors are changing to red and blue – but our commitment to you is staying the same. Yep, it’s true: As of February, we’ll have a new name and fresh look on the outside – but on the inside, it’s the same ING DIRECT you’ve come to know and love. Stay tuned for another update from us next month, or check out our Customer Info Center to keep in the know.”

I’m with ING Direct for checking and savings for the same reasons many of you are: no fees or tricks, and high interest rates on savings. While high interest rates have gone away thanks to economic conditions, I’ve never been hit with a weird or unexpected fee from ING Direct – just the same, consistent, simple service from the best online-only bank. While I don’t like this name change, I don’t think much will change.

One of the questions I’ve seen popping up since the merger with Capital One is “can you use Capital One branches to manage your ING Direct account. The answer at this time is that you can use the 2,000+ Capital One branches and ATMs to withdraw your ING Direct funds using your debit card, but that’s it for now.

What are your thoughts on this name change?

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Last Edited: March 7, 2013 @ 12:05 pm
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Philip Taylor, aka "PT", is a husband and father of two. He created PT Money back in 2007 to share his thoughts on money and to meet others passionate about managing their finances. All the content on this blog is original, and created or edited by PT. Read more about Philip Taylor, and be sure to connect with him on Twitter, Facebook, or view the Philip Taylor+ Google profile.

3 comments
Jenny
Jenny

I am less than pleased about this takeover. I think many people who had difficulty with Capital One are turning away from the idea of Ing. But there are others who don't realize the takeover happened and it might be a way to boost Capital One's reputation.

Money Life and More
Money Life and More

They had to change the name. As long as they don't change the service and structure I'll be fine.

Guest
Guest

I am not happy with the change. I joined ING Direct for the same reasons you mentioned above. I have found Capital One to be a shady bank. I will be looking at my options over the course of this month.