PTM 032 – How to Use Kickstarter to Launch a Business with Max Valverde of Morninghead

Part Time Money PodcastToday's podcast features Max Valverde, founder and inventor of Morninghead, the revolutionary cure for bed head.

Max launched Morninghead on, the online crowd-funding platform and achieved his goal times six. In this episode, Max shares how he came up with the idea, how he got the product made, and how to use Kickstarter to launch a business.

Listen to the Podcast


Highlights from the interview:

Morning Head Kickstarter

Morninghead's page

0:40 – Finally acting on an entrepreneurial “idea”, and the motivation for creating Morninghead.
3:30 – Ten second audio issue. Sorry.
4:05 – How Morninghead works.
5:40 – Going from idea to physical product.
9:40 – Raising money with the crowd-funding website
12:50 – Using a viral video and to market the video.
16:45 – Ongoing sales and marketing after the “dark space” post-Kickstarter.
18:45 – Dealing with the innuendo.
21:10 – Current orders and revenue goals.
22:30 – Working as a couple on the business and balancing time.

Morninghead Max Valverde

Mentioned in the Interview:

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Last Edited: June 27, 2017 @ 3:29 pm
About Philip Taylor

Philip Taylor, aka "PT", is a former practicing CPA, blogger, podcaster, husband, and father of three. PT is also the founder and CEO of FinCon, the conference and community dedicated to helping other financial influencers and brands. He created this website back in 2007 to share his thoughts on money, hold himself accountable, and to meet others passionate about moving toward financial independence.

PT uses Personal Capital to keep track of his financial life. This free software allows him to review his net worth regularly, analyze his investments, and make decisions about his financial future.

PT keeps a portion of his emergency fund in Betterment, the automatic investing tool that makes investing super simple. Betterment focuses on what matters most: savings rate, time in the market, investing costs, and taxes. PT recommends this service to anyone looking to get started investing for themselves.

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