PTM 030 – Going from Free to Paid Business Model with Phil Anderson of BudgetSimple.com

Part Time Money PodcastToday's podcast featured Phil Anderson, creator of BudgetSimple.com, the free online budgeting tool.

Phil wanted a piece of software that would simply help him manage his money. He also had a strong desire to be his on boss. So he used his software development skills to build the tool that he needed. He shared it with the world for free and called it BudgetSimple. He has since moved from a strictly free model to free and paid versions. Phil has been able to leave his job to work full-time on BudgetSimple.

In the interview, Phil shares his motivation for creating the tool, his financial philosophy, how he developed and marketed the tool. Also, Phil and I talk in length about moving from a free to paid model. If you've ever wanted to develop your own online software tool I'd highly recommend you listen to this podcast.

Listen to the Podcast

Play
Phil Anderson BudgetSimple

Phil Anderson, creator of BudgetSimple.com

Highlights from the interview:

1:00 – Motivations for creating BudgetSimple
1:45 – Phil's background
3:20 – Working on BudgetSimple while managing a full-time job; dealing with the launch of Mint.com
6:45 – Users, the initial premium version
7:40 – User feedback drives premium features
8:30 – Making the transition from part-time to full-time
9:30 – How did this affect your finances
11:00 – Phil's financial philosophy built into BudgetSimple
13:00 – Using .Net and PHP to build the software
14:00 – Why Phil uses contractors for design
15:10 – Getting users through SEO and word-of-mouth
17:20 – Pricing the premium version: BudgetSimple Plus
21:30 – Dealing with the security issues with an online budgeting tool
26:15 – BudgetSimple is saving marriages!

Mentioned in the Interview:

Stripe: Payments for Developers
21 Websites that Save You Time and Money

Watch the Google Hangout with Phil Anderson

Thank you so much for listening!

Non-iTunes feed for you to subscribe to the podcast. For iTunes users, you can subscribe there using the unique iTunes feed.

Transcription: show

Want My Free 31-Step Money Guide*?

Subscribe for free. Get my guide *31 Days to Improve Your Financial Life, welcome series, and regular Five Things digest. Join 30,000+ other followers.


Powered by ConvertKit
Last Edited: September 1, 2018 @ 3:06 pm
About Philip Taylor

Philip Taylor, aka "PT", is a former practicing CPA, blogger, podcaster, husband, and father of three. PT is also the founder and CEO of FinCon, the conference and community dedicated to helping other financial influencers and brands. He created this website back in 2007 to share his thoughts on money, hold himself accountable, and to meet others passionate about moving toward financial independence.

PT uses Personal Capital to keep track of his financial life. This free software allows him to review his net worth regularly, analyze his investments, and make decisions about his financial future.

PT keeps a portion of his emergency fund in Betterment, the automatic investing tool that makes investing super simple. Betterment focuses on what matters most: savings rate, time in the market, investing costs, and taxes. PT recommends this service to anyone looking to get started investing for themselves.

All the content on this blog is original and created or edited by PT.