During my recent vacation I noticed another opportunity to be intentional with your finances. We were midway through our Delta flight headed out of the country; I was beginning to doze off when the flight attendants started hawking credit cards over the intercom. They made an announcement about Delta SkyMiles cards: the Platinum Delta SkyMiles® Credit Card from American Express, the Gold Delta SkyMiles® Credit Card from American Express, and the Gold Delta SkyMiles® Business Credit Card. Then they preceded to walk the isles with forms to sign up for their rewards program and the cards.
I have nothing against credit card advertising (I use it here on the site…even in this post). However, you’re not forced to sit in front of your computer monitor with your browser pointed at PT Money for 4 hours. In my opinion, what Delta did was cross the line a bit.
I chatted with one of the attendants (who was very nice, by the way) about the credit card offers. She said they’d been doing them in-flight for about a year. She told me she wasn’t as comfortable pushing the credit card offer (their cards come with a $95 annual fee) as she was the reward program. Other attendants were openly pushing the cards. One even checked back with me prior to me finishing my conversation with the other attendant just to be sure I didn’t want a card.
I’ll also point out that the flight was headed to a third-world Country and I did notice several people taking forms. I wonder how many of these people got on the flight with the intention of getting a card?
According to pseudomarketing, US Airways is doing similar in-flight advertising. The Washington Post says Alaska Airlines is doing it too.
My question to you: Is this type of advertising appropriate? Have you ever encountered advertising (beside the SPAM in your email box) that you were forced to deal with?