Investing in Celebrity: The Angelina Jolie Stock Index

Angelina Jolie Stock Index

Smiling because her stock is up.

In today’s unpredictable market, prospectors and pundits alike continue to discover original and innovative investing strategies.

These sometimes involve strange or outlandish tactics and devices; constantly searching for the next big cash cow.

Fred Flud, of, popularized one of his own devices called the Angelina Jolie Stock Index.

This index is comprised of companies that have produced, distributed, or had a connection with any one of Jolie’s high-budget pictures.

Angelina Jolie has starred in blockbusters including: Wanted, Changeling, Lara Croft: Tomb Raider, Girl, Interrupted, Mr. and Mrs. Smith, and The Good Shepherd.

According to Forbes, Jolie is ranked #18 on the list of the world’s most powerful celebrities and #7 on the list highest-paid actresses of 2010.

She has won an Academy Award, two Screen Actors Guild Awards, and three Golden Globe Awards. Needless to say, it is impossible to deny Jolie’s star power and influence over the movie studios that produce and distribute movies in which she holds a starring role.

The logic behind the strategy lies in the idea that “because Jolie’s films usually earn large box-office revenues, the companies that produce these movies should have higher profits,” Investopedia reports. Companies involved include:

  • Sony (SNE)
  • Viacom (VIA)
  • Time Warner (TWX)
  • News Corp. (NWS)
  • General Electric (GE)
  • Disney (DIS)
  • Comcast (CMCSA)
  • DreamWorks Animation (DWA)

The Angelina Jolie Stock Index become popular in 2009 when it outperformed the Dow Jones Industrial Average by 8 percent. Other popular celebrity stock indexes in 2009 were Heidi Klum, Eva Longoria, Jessica Alba, and Taylor Swift, according to

Recently Jolie has fallen slightly behind other blockbuster actresses, the top three being (respectively): Sandra Bullock (The Proposal, The Blind Side), Reese Witherspoon (Walk the Line) and Cameron Diaz (Charlie’s Angels, Knight and Day, and the Shrek film series). However, the Jolie stock index has reported gains with Sony, Viacom, Time Warner, General Electric, Disney, and Comcast.

The correlation between celebrity status and stock performance may not be solely novelty. Following the Angelina Jolie Stock Index has proven to be a worthy endeavor and has provided a system that reports gains even in a trying market place. Expect these types of celebrity stock indexes to gain more attention in the months to come and generate a significant amount of word-of-mouth.

Stock indexes of actors and actresses that you might want to pay attention to in the future are:

  • Daniel Radcliffe (the Harry Potter series)
  • Johnny Depp (currently the highest paid actor in 2010)
  • Tom Cruise (with Mission:Impossible IV due to hit movie screens in summer 2011)
  • Megan Fox (the Transformers series, due to hit 3D screens in Summer 2011)
  • Cameron Diaz (look for her to continue her success with The Green Hornet in 2011)
  • Sarah Jessica Parker (Sex and the City, ranked #5 of highest paid actresses in 2010)

What do you think of these celebrity indexes? Helpful? Would you ever invest in one?

Editor's note: This information is for entertainment purposes only. Do your own research and invest your money based on your own risk tolerance. Photo by Gage Skidmore.

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Last Edited: May 29, 2017 @ 5:00 pm