Today’s episode is with Aliya Jiwa, owner of the children’s clothing company called Spunky Stork.
Alyia’s post-graduate overseas job “never materialized” and she had to return to the States and live with her Mom. During the next few years she did a lot of freelance writing to get by and she took the opportunity to start her own clothing company, without even knowing what the term screen print meant.
Listen to the Podcast
More About My Interview with Aliya
01:25 – Tell us about your unemployment.
03:50 – Aliya explains the time frame of her graduation and unemployment period.
04:35 – The emotions of the let down of a career.
05:30 – Aliya explains how she saved money during her unemployed period.
06:30 – The idea behind starting Spunky Stork.
09:30 – Aliya talks about the research behind her business idea.
11:40 – What came first: website or screen printing machine?
14:45 – How she learned to screen print for free.
15:15 – The loan from her mom to buy her first screen printing machine.
16:40 – Aliya talks about the website creation and getting traction on Etsy.com.
18:00 – How sneaking in a trade show led to a $1,500 order.
18:45 – How she got wholesale accounts. Her cold sales approach and the national sales tour.
21:25 – How did you decide which stores to approach? Using Yelp.com to pinpoint stores.
23:05 – When did you start making good money? How drop-shipping increased revenue.
25:40 – How she manages the work?
27:10 – Have the buyers changed your business?
30:15 – How do you drive repeat customers?
31:25 – What kind of sales are you making a month?
34:50 – What mistakes did you make along the way?
37:00 – Getting invited to the Golden Globes and a celebrity order.
39:00 – Last bit of advice.
The Spunky Stork specializes in organic, “green” onesies and tees for babies and toddlers.