PTM 032 – How to Use Kickstarter to Launch a Business with Max Valverde of Morninghead

Part Time Money PodcastToday’s podcast features Max Valverde, founder and inventor of Morninghead, the revolutionary cure for bed head.

Max launched Morninghead on Kickstarter.com, the online crowd-funding platform and achieved his goal times six. In this episode, Max shares how he came up with the idea, how he got the product made, and how to use Kickstarter to launch a business.

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Highlights from the interview:

Morning Head Kickstarter

Morninghead’s Kickstarter.com page

0:40 – Finally acting on an entrepreneurial “idea”, and the motivation for creating Morninghead.
3:30 – Ten second audio issue. Sorry.
4:05 – How Morninghead works.
5:40 – Going from idea to physical product.
9:40 – Raising money with the crowd-funding website Kickstarter.com.
12:50 – Using a viral video and Reddit.com to market the video.
16:45 – Ongoing sales and marketing after the “dark space” post-Kickstarter.
18:45 – Dealing with the innuendo.
21:10 – Current orders and revenue goals.
22:30 – Working as a couple on the business and balancing time.

Morninghead Max Valverde

Mentioned in the Interview:

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About Philip Taylor

Philip Taylor, aka "PT", is a CPA, financial writer, FinCon CEO, and husband and father of three. He created PT Money back in 2007 to share his thoughts on money and to meet others passionate about managing their finances. All the content on this blog is original, and created or edited by PT. Read more about Philip Taylor, and be sure to connect with him on Twitter, Facebook, or view the Philip Taylor+ Google profile.