One of the biggest turn-offs to couponing for me is the fact that I have to sort through the endless streams of coupons (online or in the newspaper) to find the one’s that apply to me and my spending habits.
And the cardinal sin when it comes to couponing, in my opinion, is to let the coupons that are available have an influence on my spending. I don’t know about you but I don’t want some Madison Avenue marketer dictating to me what I should spend my money on.
For these reasons I’m attracted to a new online deal site called Bync (think Sync+Bank). Bync connects your banking information (i.e. your spending habits) to the related coupons that they have to offer.
How Bync Works
So if you regularly spend money at Chick-fil-A (like I do…love that place), then Bync will pick up on this using your banking data and present you with a Chick-fil-A coupon next time they have one available. The same goes for every instance where they have an offer that matches your spending.
Full disclosure: I’m friends with the guys behind Bync, the Boulder, CO based upstart. They’ve been a good partner in helping to support FinCon. You may have heard of their previous product, Budgetable, the budget software. Bync is a subset of Budgetable, which has been shelved for now.
Their focus is now squarely on Bync and making the world a better place by encouraging a coupon/deal climate that respects the true needs of the consumer. They are touting a 4x click-through rate on their deals vs their competitors. I like what they’ve done here.
I still think the cash back sites and the wholesale couponing sites (RetailMeNot.com, Groupon.com, etc.) have a place in the world. They offer us an opportunity to discover new products and services. They also help us to find deals on things we’ve never purchased before. But a service like Bync is long overdue.
I’d encourage you to sign up with Bync and connect your bank and/or credit card accounts. The folks at Bync use bank-level security and will only send you offers when they are positive you’ll see an immediate benefit based on your history. Here’s an example of the recent email they sent me:
Setup is easy and only takes a couple of minutes. Bync is associates with over 10,000 banks so they likely work with your bank. They also work with over 1,000 stores to offer coupons, so they likely have some deals relevant to you as well.
Bync is free to sign up and to connect one account. I synced my Chase Freedom card since it’s the one we use for most of our daily spending. If you’d like to connect more accounts you’ll have to sign up for Bync’s premium service tiers, starting at $3.99 a month.
Upgrading will also give you more “deal credits” and unlimited exclusive deals, but I’ll be honest, I have no idea how these work or what they are for. Hopefully the Bync team will fill in some of the blanks in the comments below as I couldn’t find the information on the site.
Are you using Bync? Are you using a similar service that provides a more curated set of offers?